GfK Field Marketing - Tactical Fieldwork
If you are looking for some ad-hoc, tactical field marketing, be it auditing, merchandising or passing on key messages, we can set-up your fieldwork in under 5 working days.
We are experienced in ad-hoc activities, completing reviews of mobile communications route to markets, auditing in-store demonstrators in supermarkets, covert audits in childrens retailers on behalf of a luxury Italian clothing brand, point of sale checks in cinemas and mystery shopping the sampling teams in drinking establishments.
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Measuring our performance
We actively use our sister organisation, GfK Mystery Shopping to audit our strategic teams – key measure in the business to ensure continued improvement.