GfK Field Marketing - Retail Support
We can provide retail support for your new products if your budget does not stretch to an "actual” field representative.
A "Virtual Field Representative” will offer telephone based retail support offering the same dedication of a full-time team member, without the travel, meaning twice as many calls can be made per day.
We currently run a successful VFR team on behalf of a communications provider, to offer additional support to the Field Reps in country - operating 16 hotlines, covering 10 countries.
The VFR team are recruited to speak the native language of the country they are covering, work the standard retail hours of that country and utilise the same reporting system as the Field Reps, to allow a comprehensive programme to the client with integrated reporting between the Field Reps and the VFRs.
Request for Proposal
Measuring our performance
We actively use our sister organisation, GfK Mystery Shopping to audit our strategic teams – key measure in the business to ensure continued improvement.