GfK Field Marketing - Price Checking
If you need to understand the pricing of your products in retail, or if recent promotions have been updated in the stores, GfK Field Marketing can support your in-store price checking by offering a quick turnaround on project set-up and full UK coverage with our 9,000 strong field panel.
We have conducted price checking on behalf of a number of clients, in 40 markets across the world. We can check prices covertly and supply an image if required.
Our large field panel enables us to complete a check of up to 6,000 SKUs in a 1-day period across a major UK supermarket chain - twice a week. Data is recorded using our online data collection system on the same day and reporting is available to the client the next morning by 11am.
Request for Proposal
Measuring our performance
We actively use our sister organisation, GfK Mystery Shopping to audit our strategic teams – key measure in the business to ensure continued improvement.