GfK Field Marketing - Point of Sale Compliance
We have extensive experience measuring and implementing point of sale compliance, across many sectors for many different clients.
We have measured legal POS compliance in a major UK supermarket chain when the age to purchase cigarettes increased to 18 years, taking spare POS to the visits, placing where required and then taking a photo as evidence.
We have completed covert POS checks in 2,000 stores, across the supermarket, convenience and independent sectors on behalf of a major gaming company to check the point of sale for a new product offering has been correctly implemented by the retailers.
We can also capture images of the incorrect point of sale, to help you measure the retailers compliance in promotions whereby you have been required to purchase space in store.
If you need to know if your POS is on display to maximise return with covert store visits, or you need your POS placed, we have field personnel trained to the highest standards.
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Measuring our performance
We actively use our sister organisation, GfK Mystery Shopping to audit our strategic teams – key measure in the business to ensure continued improvement.