GfK Field Marketing - Merchandising
Whether you are looking for stock, planogram, point of sale merchandising or any other retail or store merchandising support, we have the teams and technology to help you succeed. We have experience merchandising in fmcg, electrical retailers and technology outlets.
Our tailored programmes will help you ensure your products are on the shelf, in the correct location and with the right point of sale - to ensure maximum availability to customers. We can work with you to complete tactical or strategic projects - regular store merchandising, or just an adhoc activity.
We can also utilise our logistic support partner for storage, collation and delivery of stock or point of sale items - meaning we can manage more of your project - from delivery of items to the warehouse, collation of packs, sending to the field team, store visits and merchandising.
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Measuring our performance
We actively use our sister organisation, GfK Mystery Shopping to audit our strategic teams – key measure in the business to ensure continued improvement.