GfK Field Marketing - Intelligence Gathering
Intelligence gathering is key to record the marketing messages that competitors are sending to customers in the field.
We can help you gain an understanding of how your competitors are positioned in the market, what promotions they are offering, key features of their products which ensure high sales, and retail staff feedback on the sales process.
- Do you need an understanding of what is happening in the field?
- Are stores recommending your product over a competitor?
- What promotions are your competitors offering?
- Do competitors have specific point of sale materials for different retailers?
- What key features from the comptitors products are the store staff gaining positive customer feedback on?
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Measuring our performance
We actively use our sister organisation, GfK Mystery Shopping to audit our strategic teams – key measure in the business to ensure continued improvement.