GfK Field Marketing - Auditing
We have extensive experience in all the main auditing activities including stock / point of sale / on shelf availability / product availability / promotional compliance and field staff auditing.
We are established visiting the main high street stores, including supermarkets, chemists and high end clothing retailers.
We can measure:
- Stock levels/facings
- Point of sale placement
- Location of free standing display units
- Share of space
- Planogram Compliance
Our activities also move away from traditional retail auditing, to include inspections of trains, stations, pubs and car parks. We can design a bespoke programme to help you measure your brand standards across retail, transport, cinema, food hygiene or field sales staff.
Request for Proposal
Measuring our performance
We actively use our sister organisation, GfK Mystery Shopping to audit our strategic teams – key measure in the business to ensure continued improvement.