The tracking tool uses cookies for data collection. Cookies are small files that are stored on your hard drive and will supply etracker which certain informations. From these data user profiles can be generated using a pseudonym.
The storage of the data collected by the tracking tool is done by etracker.
If you visit our website as an unregistered internet user, the tracking tool will not collect any personal data. In particular, we will store your specificly assigned IP address, but its last digits are replaced by placeholders. This way the IP address will be completely anonymous. A conclusion on your internet connection is definitely ruled out. Thus pseudonymous user profiles are created, which are completely separate from your person.
The data and the analysis of the etracker provide us with detailed information in statistical form, for example, which pages are most popular, at which times the use of our service is particularly strong, how our service is usually browsed through and which browser versions and operating systems our users use.
However, this means that we never know what user behavior you prefer, but only that there is a user who has such a behavior.
Nevertheless, we provide an option to our users to object to these terms in the way of opting out. If you want to restrict or exclude the data collection by the tracking tool completely, simply click here. Exclude from data storage
Privacy Statement
GfK NOP Limited respects the privacy of visitors to its websites; as a result, we have developed this website privacy policy, in compliance with the UK Data Protection Act 1998.
Registering Your Information
You do not have to register to use most of the information and services available on the website. If you choose to register for "more information" we will use the personally identifying information you give us to send you an email confirming your registration with the site. We may use Your Information to contact you and/or provide you with general information as well as information about our products and services; unless you have told us that you do not wish to receive such information.
We will use Your Information to respond to requests you may make of us, and from time to time, we may refer to Your Information to better understand your needs and how we can improve our websites, products and services.
The registration information that you provide is considered Your Information for purposes of this Privacy Policy. Areas of this website that collect Your Information use industry standard secure socket layer encryption (SSL).
Other information
Any other information transferred by you in connection with your visit to this site ("Other Information" - that is, information that cannot be used to identify you) may be included in databases owned and maintained by GfK NOP or its agents. GfK NOP retains all rights to these databases and the information contained in them. Other Information we collect may include your IP Address and other information gathered through our web logs and cookies.
You should be aware that this site is not intended for, or designed to attract, individuals under the age of 18. We do not collect personally identifiable information from any person we actually know is an individual under the age of 18.
Sharing information
We may share Your Information with agents, contractors or partners of GfK NOP in connection with services that these individuals or entities perform for, or with, GfK NOP. These agents, contractors or partners are restricted from using this data in any way other than to provide services for GfK NOP.
We may provide Your Information to a third party in connection with the sale, assignment, or other transfer of the business of this website to which the information relates, in which case we will require any such buyer to agree to treat Your Information in accordance with this Privacy Policy.
GfK NOP reserves the right to share Your Information to respond to duly authorized information requests of governmental authorities or where required by law.
External sites
As a convenience to our visitors, this website currently contains links to a number of sites that we believe may offer useful information. The policies and procedures we described here do not apply to those sites. We suggest contacting those sites directly for information on their privacy, security, data collection, and distribution policies.
etracker® tracking tool
This website uses a technology called a "cookie". A cookie is a piece of information that is sent to your computer when you access our website. Our cookies help provide additional functionality to the site and help us analyse site usage more accurately.
This site uses a tracking tool from etracker which uses cookies for data collection.
This tracking tool supplies etracker with non-personal information such as: the date and time you visited our site; the pages you visited; which pages are most popular; at which times the use of our service is particularly strong; the website you came from; the type of browser and operating system you are using; and the domain name and address of your Internet service provider.
etracker stores the data collected by the tracking tool.
If you visit our website as an unregistered internet user, the tracking tool will not collect any personal data. We will store your specifically assigned IP address, but the last digits are replaced by placeholders making your IP address completely anonymous.
We do not collect any personal data and the user profiles which are generated are completely anonymous. The data, and the analysis of the etracker, provides us with detailed anonymous information in a statistical format. This means that we never know what user behaviour you prefer, but only that there is a user who displays such behaviour.
How to opt out?
We do provide an option to users to object to these terms by opting out of the processing. If you want to restrict or exclude the data collection by the etracker tracking tool completely, simply click here. Exclude from data storage
For more information about cookies including how to set your browser to reject cookies please go to www.cookiecentral.com
If you have registered Your Information with GfK NOP and wish to be removed from our contact lists, please write to or email GfK NOP at the following address:
GfK NOP Limited
Ludgate House
245 Blackfriars Road
London
SE1 9UL
Tel: +44 (0)20 7890 9000 Fax: +44 (0)20 7890 9001
Email: ukinfo@gfk.com
Please note that you may continue to receive materials while we are updating our lists.
We may update this website Privacy Policy from time to time.
Place of registration: England and Wales
Company number: 2512551
Registered office: GfK NOP Limited, Ludgate House, 245 Blackfriars Road, London, SE1 9UL
Last Updated: November 2010
More Information
GfK NOP Limited
Ludgate House
245 Blackfriars Road
London
SE1 9UL
Tel: +44 (0)20 7890 9000
Fax: +44 (0)20 7890 9001
Email: ukinfo@gfk.com