GfK Field Marketing - How We Work

Tactical
All of our field personnel are Internet enabled, allowing for immediate acceptance of visits; downloading questionnaire and detailed briefing notes, testing their understanding and the tracking of visits. Data entry is completed on the same day as the visit and is available to you via our web reporting site within 24/48 hours. Any business critical issues can be raised immediately after leaving the store directly to yourselves. Training is provided face-to-face, online, via webinar or conference call – depending on meeting the needs of your  project and budget.

Strategic

Full-time  field personnel are equipped with mobiles/Smart Phones/PDA devices and have the ability to complete data entry in-store.  After a comprehensive recruitment process, new employees follow the GfK review process, can access GfK training courses and  follow a strict induction programme. We hold regular team conferences to update the team on new products/messages and to received "feedback from the front line”. We also utilise route planning software to minimise costs and increase team productivity.