Meet the Field Marketing team
Over the next few months we will be rotating the members of staff on this page to introduce you to all our team.
Markus Friedrichs (Country Head Germany)
Started working as a Journalist for Media and Marketing Research. In 1999, he joined the German publishing company Axel Springer as a Project Manager, and became Head of New Media & TV. In 2004, he moved to Motorola as Senior Marketing Manager for Retail & Trade Marketing in Central Europe. Markus lives in Munich, Germany, with his wife and his son.
Lisa Williams (Associate Director)
Lisa joined GfK Field Marketing in 2004, following 5 years working at a competitor agency. Her field marketing experience covers many aspects of the retail sector including starting out as a field rep for a major mobile communications company. She has a huge amount of experience in managing ad-hoc and large-scale estate wide projects for large retail institutions; as well as designing and advising on various compliance programs. Lisa has been responsible for a number of projects involving PDA technology. She also has experience managing international projects in over 40 markets. Lisa is married with 1 child and lives near Southampton.
Ray Crockford (Senior Account Manager)
Ray joined GfK in 2007 having previously worked in retail management and prior to this completing an apprenticeship at the local BMW Mini plant. Since 2007 Ray has been promoted to a Senior Account Manager and played a lead role in progressing data capture & reporting for key clients. Ray got married in Las Vegas in 2009 and lives in Oxford.
Join the team
