About Us

GfK Field Marketing was started in 2001 by Alan Holliday, as NOP Field Marketing. As part of a € billion organisation, we have the support and financial stability that is expected when looking for a partner organisation. Being part of GfK NOP also allows us to add insight and value by utilising data from our sister divisions.

In 2003 turnover hit £1 million and in 2006 we won two Field Marketing Magazine awards. 2007 saw turnover hit £5 million and 2009 saw several milestones for us - we were ranked in 7th position in the Marketing Magazine FM League Tables; were again winners of two Field Marketing Magazine awards and saw turnover hit £13.5 million. 2010 saw seen GfK Field Marketing rise to 4th place in the Marketing Magazine FM League Table, with a 27% increase in turnover.

GfK Field Marketing continues to maintain its position as one of the UK's top 5 FM companies (Marketing Magazine League Tables, August 2011).

We are proud of our high client retention levels and our annual client satisfaction scores, and are happy to provide references if required. We achieve this success by being an extension of the client’s team, adding value being clear and transparent in all communication with them.

We are now highly experienced for International work and have carried out field marketing activities in more than 60 countries.